The Can Opener

Corporate Inertia

Inertia is the resistance of any physical object to a change in its state of motion or rest, or the tendency of an object to resist any change in its motion. According to Newton's words, an object will stay at rest or stay in motion unless acted on by a net external force, whether it results from gravity, friction, contact, or some other source.

Corporate inertia is the state of complacency or helplessness, in which an organization and the majority of its members accept the status quo as the 'end state' and resist all types of change and progress. They don't want to take a chance with a new strategy or business model until they face some serious problems with the current business model or strategy. It develops over time, usually when it loses a visionary, forward-momentum leadership and gets negative traction on office politics, silo-building, etc.

Factors Responsible for Corporate Inertia

  • Strict adherence to initial goals
  • Specific set of notions
  • Abundance of resources
  • Hesitant to abandon the current model
  • Overdependence on the successful model of past
  • Tightly-woven matrix and management process
  • Lack of forward-momentum leadership
  • Office politics and silo-building

Our Services to Overcome Corporate Inertia


According to Newton's First Law, the object inertia is forever, unless you apply force (develop momentum) into it. So, to overcome inertia, you need to shake things up. Never get complacent, keep moving forward.

We, The Can Opener, help you to figure out what it is you should stop doing first. We help you to drive the change into the organization successfully.