Most of the companies spend millions of dollars on marketing and branding to cultivate their brand images. They formulate great strategies and consider mass media campaigns as the cutting edge. They come up with attractive offers and value added services for their customers from time to time.
Often, they forget to pay attention to the last mile. They are not concerned about the last mile as much as they are about the advertising, branding, campaigns or finances. They forget that top down strategy must be accompanied with bottom up engagement. We have experienced that big corporations, in spite of owning great managerial talent and proven strategies have lost considerable number of customers to their competitors. It is the last mile that can make or break your business.
Consumer decision making is now a multi touch point journey. The consumers today do not trust brands just because of their advertising. They use multiple sensors or touch points to make their decision. These touch points are interlinked together as part of the full consumer experience for products or user experience (UX) for services. The total value of the journey chain is only as good as its 'weakest link', which means that a bad user experience in after sales services or a poor comment on a Facebook page of a consumer can deteriorate the sales very quickly.
Consumers touch the brand in multiple ways and if they don't see consistent execution of strategy and proposition, they lose faith in the brand. Consumer touch points can add value, not just ‘capture value’. Constant feedback from touch points is necessary to evolve a dynamic strategy.
We, The Can Opener, try to change the last mile experience in your organization. The Last Mile is so important because that’s what the customer remembers and that is what dictates their desire to revisit or to go somewhere else. We help you turn the insights into actions; what to prioritize to ignite the touch points that shape consumer behavior (action). We formulate the strategy for you; we help you to execute the strategy at best. We focus on improving strategy execution to drive growth that is more profitable.
Whether you are looking for a full service marketing team to manage all your social media marketing efforts or for piecemeal services, like a social media marketing, website optimization or LinkedIn marketing strategy, give us a shout on 1-917-259-1027 or drop us an email. We would love to hear from you.